The first most important thing is understanding your target market through marketing psychology. This is like marketing 101.

The way that we look at target markets is! So what do they like? Do they like a specific car? What movies do they watch on Netflix? What series do they watch on Netflix? What’s their favorite color? Are they married? Are they single? Are they divorced? Do they have kids? How many kids?? Where do they live in the world? What type of house do they have? What type of food do they like to eat? You need to fully understand who your target market is.

The reason this is important is it allows you then to get into their headspace. If you were to go and really figure out your target market and figure out exactly what they like, it gives you the ability to speak to them in their own language or speak to them in a way that they are interested in.

Fully understand your target market and then put yourself in their shoes and look at the world from their view.

Second thing, ”always sell the vacation and understand the customer pain points.”

All right. What does this mean? Majority of the time, like 99% of the time, if someone’s buying something from you, it’s because they have an issue. There’s varying scales as to what that issue is and how urgent it needs to be.

If someone is buying something from you, they’re buying because they have a pain point.

So when you’re marketing and advertising, you want to showcase, hey, you have a pain point and this is the vacation.

The next thing is the customer journey.

So in the customer journey, you have a couple of different steps.

You have the first step, which is awareness, aware. Then you have the next step, which is consideration. Then you have purchase.

And this is where obviously they purchase from you. Then you have retention

This is where you’re keeping that client. And then the next part is them being advocates.

Point is, is that in the customer journey, you need to understand, Hey, how can I get them through this customer journey? And where are they interacting with me?

You have to understand that customer journey, but obviously in order to understand that customer journey, you have to understand who the target market is and then what their pain point is, how to sell them the vacation and where in that is the customer journey they’re going to fall.

Now, another thing that’s super important to understand is that a lot of marketing and advertising is just psychology marketing and playing off of that psychology.

It’s a couple of different things with marketing and advertising and psychology marketing versus the Boehner Meinhof phenomenon.

So essentially, what you know, if you go and look up a green Jeep Wrangler and you go to the dealership and then you go and you look at it, you test drive it. On the way home, you’re going to notice green Jeep Wranglers like all over the place. You’ll notice them driving by, you’ll notice one parked in that parking lot over there.

And like, it just shows up all the time. What’s happening is basically your brain is bringing the subconscious forward and focusing on that thing because you told your brain to, Hey, focus on that thing. Our brain basically shuts off like 90 something percent of everything that happens around us.

If not, it would just like blow up with this sensory overload. And so by pulling something out, you end up noticing a lot more. Now this little psychology marketing hack, when it comes to marketing and advertising, if someone has come to your website and know this is your product, you can then hit them with retargeting ads.

Master the Customer Targeting Journey

So it ends up triggering the Boehner Meinhof phenomenon and they notice you on that, your website, and then it brought it up to the foreground, their attention. They already have the Boehner Meinhof thing going on. And then you are hitting them with retargeting ads, which pushes that phenomenon even more.

Or another psychological thing is social proof. So if someone is seeing like on Instagram, a post that has a ton of views on it, clearly it must be interesting. If a lot of people have viewed this.

For example, you could take a Facebook ad, push a bunch of money towards it for brand awareness. So increasing the likes and the comments and the shares, and then taking it and utilizing it as an ad for conversion value. So like a purchase or a lead conversion.

And it has, and it carries that social proof of a ton of likes and a ton of comments on it. Some of our best Facebook ads through my marketing agency that we’ve run for clients are ads that have taken off and have gotten a ton of comments and a ton of likes and a ton of shares. And those will run for months on end consistently cranking out really good results.

And it’s all because of the social proof. It’s all because of the herd mentality where people look at it and go, this must be really good content. This must be a really good product or service.

The key is that you have to get into your customer’s mind. You have to think how they’re thinking. You have to look at things the way they’re looking at things.

And if you can do that, you can literally sell anything. Figuring out the target market is literally the first step that we take in our marketing agency. So if you come with us with any product or service, that’s the first thing we’re doing.

Sell the Vacation, Not the Product – Speak to the Customer Pain Points

And we’re trying to figure out what their customer pain points are, what their vacation looks like, what’s their customer journey most of the time based off their customer pain points.

The next thing is, is just being like ridiculously clear on your messaging. So whether you’re running Facebook ads or Instagram ads or Bing ads or Google ads or email marketing or your landing page or website.

You want to be like ridiculously clear on what your services and what your product is and how it resolves that pain point.

Be super clear on your messaging is to understand your target market. How are they looking at this and what are they thinking when they look at this?

Always have people in your videos or images. And if you’re like the brand, or you’re like part of the brand, you need to be in it, or you need to showcase your clients, your customers enjoying it. A lot of people mess this up.

A lot of people don’t include people in their advertising and marketing. And you end up losing that emotional pull. You end up losing that subconscious, like I can sense and see, and then feel the emotions that this person has in that video or image.

Because we’re humans, we can pull that out. Do not mess this up. Don’t just type things out all the time or put the wrong images in. People like people.

Psychology Marketing: How the Brain Helps You Sell

Another thing about marketing and advertising is KISS. It’s an acronym for keep it simple, stupid.

A lot of times people in their marketing and advertising will just go over the top. Tons of copy, tons of images, tons of videos. They want to put their logo like right at the top, really big. Cause they want everyone to see their logo.

You have to keep it simple. So what does that mean? Easy words, simple navigation, simply getting people to places. If someone’s coming from an ad, they need to clearly understand what that ad’s about. Click it, fill out the form and the form’s right there.

Keep it simple and make it super easy for people.

People want to know what the next thing is, next step. So if they click an ad and they go to a website and hit purchase and it’s add to cart, when am I getting my product? What’s the next steps? What happens when I get my product? Answer those questions for them. Hold their hand.

Another thing that you could pay attention to when it comes to marketing advertising is color.

This kind of goes back to psychology when it comes to marketing advertising, colors evoke emotions. Green, certain emotions. Red, different emotions.

So like urgency, like quickness. Yellow, different emotion. Orange, same thing.

Point is, is that in the psychology vein a bit, going back to that, you want to make sure that you’re utilizing color in your marketing and advertising properly to get it to evoke some kind of emotion.

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